bubly
Pepsico wanted to make a big splash in the sparkling water category, reinvigorating a rather dry category and connecting with Millennials while fueling the company’s expanding portfolio. Our answer: give a generation of people that are playfully, unapologetically themselves a brand that has its own unmistakable voice—to not only say play but create more of it, every day. Bubly is a great example of how powerful Verbal Design can be within Brand Design overall; the name and the voice were the heartbeat from which everything else was born.
Following brand development and initial launch, I led a naming architecture program to define how the brand should name new lines and skus under the bubly parent brand going forward. And, always looking for ways to innovate and do good on behalf of the client and consumer, I proactively mobilized a team of strategists, verbal, visual, and experience designers to concept and build a demo of a bubly Alexa skill, which would bring some levity into the home during the height of the pandemic and support the hospitality community—leveraging a voice-based brand for a voice-based platform—which we pitched to the client.
Flavor names to give personality to each "bubly"
To uplevel my team's skillset and build the bubly business, I proactively led the development of a bubly Alexa skill—a perfect tech match for a voice-based brand, which found incredible success with Amazon. At the height of the pandemic, we recognized that we could leverage the skill to give to bartenders and others in the hospitality community and pitched the idea to the client.
